CLIENT: COMMITTEE FOR COLOUR & TRENDS
The Committee for Colour & Trends is a fashion trend forecasting service based out of New York. The company analyzes fashion design coming out of the Fashion Weeks of New York, London, Paris, & Milan, as well as street fashion in St. Tropez and ready-to-wear products in retail locations in major fashion-forward cities to determine upcoming trends in footwear, jewelry, handbags, and other accessories (such as belts, scarves, and sunglasses). The Trend forecasts are packaged in easy-to-review formats 18 months in advance: collages of runway fashions, color palettes, streetwear, and retail analysis, allowing merchandisers to determine which products they would like to stock. The Trends were originally sold as a printed book package for each category and in 2013 were delivered exclusively in digital format.
The fashionFACTSfolio blog was a free blog for the casual fashion enthusiast, highlighting current trends to allow consumers to be on top of the latest trends and ideas in fashion.