After remodeling their salon, Pretty Salon & Dollfaced Eyelashes needed a refresh of their social media. After touring the refreshed location and speaking with the owner, I came up with a multi-faceted approach to increasing engagement, which would in turn increase the number of appointments booked.

Post types included:

  • Salon photos highlighting the remodel

  • Inspiring quotes with high-quality photos and elegant but fun typographic treatments

  • Beauty tips that clients could use in between appointments

  • Humorous quips with graphic elements to add light-hearted fun